Vintage Football Shirts - Shirt Tales: Officially shirt sponsorship was forbidden during the early 1970s in Germany, however Eintracht Braunschweig used a clever trick. The canny German side changed their club badge
![Classic Football Shirts on X: "Braunschweig 1976 Home by Adidas Jägermeister became the first shirt sponsor in the Bundesliga after paying 100,000 Deutsche Mark to Eintracht Braunschweig for the privilege. 🇩🇪 https://t.co/Bhq7SU1VlB" / Classic Football Shirts on X: "Braunschweig 1976 Home by Adidas Jägermeister became the first shirt sponsor in the Bundesliga after paying 100,000 Deutsche Mark to Eintracht Braunschweig for the privilege. 🇩🇪 https://t.co/Bhq7SU1VlB" /](https://pbs.twimg.com/media/FfW2jpKWQAIwr9E.jpg)
Classic Football Shirts on X: "Braunschweig 1976 Home by Adidas Jägermeister became the first shirt sponsor in the Bundesliga after paying 100,000 Deutsche Mark to Eintracht Braunschweig for the privilege. 🇩🇪 https://t.co/Bhq7SU1VlB" /
![ARCHIVE PHOTO: 50 years ago, on March 24, 1973, jersey advertising started in the Bundesliga. The team of Eintracht Braunschweig (Brunswick) (Brunswick) ran out for the first time with a Jaegermeister emblem ARCHIVE PHOTO: 50 years ago, on March 24, 1973, jersey advertising started in the Bundesliga. The team of Eintracht Braunschweig (Brunswick) (Brunswick) ran out for the first time with a Jaegermeister emblem](https://c8.alamy.com/comp/2PG2FYW/archive-photo-50-years-ago-on-march-24-1973-jersey-advertising-started-in-the-bundesliga-the-team-of-eintracht-braunschweig-brunswick-brunswick-ran-out-for-the-first-time-with-a-jaegermeister-emblem-on-the-chest-guenter-gnter-mast-boss-of-the-company-mast-jaegermeister-se-manager-longtime-president-and-patron-of-the-soccer-club-eintracht-braunschweig-brunswick-brunswick-holding-a-jaegermeister-bottle-and-shot-glass-05141977-2PG2FYW.jpg)
ARCHIVE PHOTO: 50 years ago, on March 24, 1973, jersey advertising started in the Bundesliga. The team of Eintracht Braunschweig (Brunswick) (Brunswick) ran out for the first time with a Jaegermeister emblem
JÄGERMEISTER POSTER limitiert 178/250 EINTRACHT BRAUNSCHWEIG in Niedersachsen - Braunschweig | eBay Kleinanzeigen ist jetzt Kleinanzeigen
![VIDEO | Jägermeister und Eintracht Braunschweig als Pioniere: 50 Jahre Trikotwerbung im Profifußball - SAT.1 REGIONAL VIDEO | Jägermeister und Eintracht Braunschweig als Pioniere: 50 Jahre Trikotwerbung im Profifußball - SAT.1 REGIONAL](https://cdn.sat1regional.de/videodata/f3ef7027-b762-49ce-a4bb-6bb10bf921dc.jpg)
VIDEO | Jägermeister und Eintracht Braunschweig als Pioniere: 50 Jahre Trikotwerbung im Profifußball - SAT.1 REGIONAL
![Eintracht Braunschweig Adidas Trikot 1980 "Jägermeister" vintage | Eintracht braunschweig, Adidas trikot, Fußballtrikots Eintracht Braunschweig Adidas Trikot 1980 "Jägermeister" vintage | Eintracht braunschweig, Adidas trikot, Fußballtrikots](https://i.pinimg.com/originals/54/27/d1/5427d152d62af68174463f3f7d6c15b9.jpg)